Fitness Strategy Expert, Ashley Mahaffey, specializes in training speakers and traveling professionals to establish and maintain consistent healthy fitness and food habits despite their demanding schedules. Additionally, she coaches fitness professionals to create healthy businesses by refining systems, implementing proven profitable marketing campaigns, managing team, and adding profitable revenue streams so that they can get off the training floor and spend more time creating the life that they dream about.

She is a Health and Fitness keynote speaker, mentor, and trainer who helps entrepreneurs and executives get lean and energized to be wildly productive for their big platform using her Body Reset System™, which includes short, fat burning, lean muscle building, fun workouts.

For the past 10 years, Ashley has been turning average athletes into exceptional ones using her champion mindset techniques and fitness expertise. She has been featured in Success Magazine for Women, Association for Work at Home Women Magazine and is featured in the newly released Women in Business 2.0 – The Movie along with other top women entrepreneurs like Ali Brown, Loral Langemeier and Mari Smith.

By implementing Ashley’s trainings her customers are more productive and healthy.  Fitness business owners have grown revenues by 100% with Ashley’s help of identifyin  profit centers that are under performing and creating a roadmap to build long-term wealth.
Ashley lives with her husband and children in San Diego, CA.


  • 2-time Ironman Triathlon Finisher
  • Health and Fitness keynote speaker
  • Todd Durkin Mastermind Coach
  • Assistant Coach, Princeton University, 1994 NCAA W. Lacrosse Championship
  • Head Coach, Towson University
  • Coach of the Year 1998, America East
  • Fitness Strategy Expert for teams and individuals, nation-wide, 1998-present
  • US Naval Reserves, 2000-2008
  • Star Diamond Independent Beachbody Coach
  • Blessed by an incredible husband and 2 amazing children.


  • American Council on Exercise – Certified Personal Trainer
  • AFFA – Indoor Cycling
  • Fitness Anywhere – TRX Suspension Trainer

Work with Ashley:

Inquire about fitness business mentoring by emailing “Business Mentorship” in the subject line to: Ashley @ AshleyMahaffey dot com.

Inquire about improving your health and fitness by emailing “Fitness Coaching” in the subject line to: Ashley @ AshleyMahaffey dot com.