AshleyMahaffey.com Fitness Strategy Specialist with Powerful Coaching DNA

Your physical fitness is not an accessory, but a necessary tool in your outrageously successful business.

Being maximally productive to crank out products and services of tremendous value requires energy, and lots of it!  However, many people choose to invest in the accessories – website make-over, flashy power point slides, software, another training seminar, a posh outfit, etc – before considering to invest in their physical fitness.

Hey, clients aren’t buying your stuff (website, powerpoint slide, elevator speech)…really.  They are buying what you are able to uniquely serve up that impacts their lives.  How about offering them your best?  Which begs the question:  Are you truly giving from your best position? Read More…

Posted under Nutrition, Physical Fitness, Wellness, business

SUCCESS for Women magazine asked me to write an article.

I did.

Click here to read it if you’re ready to step it up with your Big Girl Shoes on!

Best of Energy!

Ashley

Posted under Nutrition, Physical Fitness, Wellness, business

Many of my clients work hard with their exercise – high intensity fat burning cardio intervals and plenty of resistance training to build lean muscle. But, one of the common barriers to achieving the lean, sculpted look is the layer of fat that is draped over those beautiful toned muscles.

Nutrition is the key to success. I follow the 80/20 rule. 20 percent of what you look like is attributed to your exercise habit and 80 percent is from nutrition. And, frankly, when a client gets down to the last 8-12lbs that rule becomes truth.

I’m having many of my clients start the New Year off one of my favorite herbal cleanses (not a fast). Eliminating the sugar and caffeine cravings, protecting and feeding lean muscle is the goal for the first 10 days. Add plenty of fiber, vegetables, lean fish and poultry.

Best of Energy!

- Ashley

Posted under Nutrition, Physical Fitness, Wellness

Posted under Nutrition

The Triple Threat fueled by high fructose corn syrup:

The Triple Threat fueled by lean power:

Posted under Nutrition, Physical Fitness

Here I am (2nd row, far left) with 18 of the 22 powerful women who are in my Ultimate Thinner Winner Contest.  We are meeting 3 days per week.   Today’s workout: Read More…

Posted under Nutrition, Physical Fitness, Wellness

A bulletproof fitness strategy has to protect you from the potential detractors associated with travel.  Here are key action items for your success.

Fuel for Transportation

If you’re travelling by car pack a cooler with healthy snacks – fruit, carrots and hummus, lean meat sandwich.  Also, fuel up at the pump.  Don’t go inside to pay.  The temptation to grab high fat, high sugar and high sodium foods is ridiculous.

Assuming you travel by airplane (and it’s not a private jet <yet!>), you or your assistant can call the airline ahead of time and request a lowfat or vegetarian meal.  Don’t get stuck with the low nutrient options onboard.

On Location

Once at your hotel ask the concierge for alternatives to the fast food burger joint.  Additionally, stay away from the minibar.  If nothing else, think of it as being generous to your expense account.  This should hit home for most of you, especially if you are an entrepreneur. 

Pullup to the Bar

I’m not speaking of the one with bar stools.  Stay away from the alcohol.  Consumption generally increases when you’re in a group and the corporataion is picking up the tab.  Instead, use the weighted bar in the gym.  Most hotels have a fitness center.  You can do a quick workout and not lose any ground.  A quick pick:  choose four of your favorite exercises.  Cut back by 25% of the weight that you normally lift.  Then, combine those four exercises into a ciruit with a 2 minute rest.  Four times through should get your sweat on. 

Dining Out

Always eat breakfast even if that means you have to bring some meal replacement bars with you on the trip.  To ensure your belly won’t find itself up against a big steak and onion rings be sure to have planned ahead what you will consume – lean source of protein, vegetables, two glasses of water. 

There are many people who have made their fortunes on the road and still look amazing!  Obviously, the professional athletes are an exception because most of them get catered meals and personal nutritionists at their sides.  However, Tony Robbins stands out as a mogul who has employed the tools and tactics to give him remarkable fitness success. 

Best of Energy!

-Ashley

Posted under Nutrition, Physical Fitness, Wellness

Why has President Obama been successful in fitness?  I’m sure there are several factors.  He probably makes clean food choices most of the time.  But, an obvious reason is his commitment to exercise despite his varied schedule.  It is common knowledge that he starts his day sweating on the basketball court.  He’s found something that he likes to do and practices it daily.  Like all of us, he has obstacles to his fitness ritual: events, meetings and travel are the most obvious.  What separates him from the pack is his planning. 

During his campaign he scouted out local clubs or schools while on the road.  Now that he’s in Washington he has access to a court on the lawn.  But, that’s not going to work when it’s below zero outside. 

There were rumblings that he was going to take out the bowling alley that has been around for four decades.  However, Jeff Boje, president of the United States Bowling Congress said he’d rally to refurbish it.  Does that mean the President will give up running aroud the basketball court in lew of bowling?  Surely not.  One thing is certain.  The man has a lot required of him.  And he’s not going to change what has proven to yield successful fitness results.

Posted under Nutrition, Physical Fitness