A fitness professional, whom I met at a recent event, emailed for my advice on whether or not she should partner with one or both of the big brands that reached out to her recently – having seen her work and videos. Here’s the distilled line of questioning that I lead off with. Let me know if it’s useful by clicking ‘Like’.
Will the partnership benefit you?
+ Is the brand recognizable to your demographic?
+ Will you get to use the brand in your marketing materials to create ‘authority bling’ (website banner, video intro, print material)?
+ Will you be able to offer discount coupon codes to your prospective clients – adds value to your offering.
+ Will you be able to, at some point, cross promote to a segment of their database (list)?
+ Would you get some cool, hip swag (always sweet!)?
+ Would you have to trade your time to promote their brand that would distract you from your focus and goals (trade shows, trainings)?