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	<title> &#187; ashley mahaffey</title>
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	<link>http://ashleymahaffey.com</link>
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		<title>Decide to be Excellent</title>
		<link>http://ashleymahaffey.com/2010/07/decide-to-be-excellent/</link>
		<comments>http://ashleymahaffey.com/2010/07/decide-to-be-excellent/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 13:46:15 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Life Lessons]]></category>
		<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[personal achievement]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[competitor]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[win]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=1307</guid>
		<description><![CDATA[At age 31, I joined the US Naval Reserves because I wanted to have one more notch in my extraordinary success column.  And, my first big success marker was to be boot camp.
It was then that I made the decision to be excellent.
I wanted to &#8216;crush it&#8217; on all the measurements of success while I [...]]]></description>
			<content:encoded><![CDATA[<p>At age 31, I joined the US Naval Reserves because I wanted to have one more notch in my extraordinary success column.  And, my first big success marker was to be boot camp.</p>
<p>It was then that I made the decision to be excellent.</p>
<p>I wanted to &#8216;crush it&#8217; on all the measurements of success while I was at boot camp.  So, I studied the requirements of the physical and academic testing.  I worked out specifically to the standards of the test.  My running, push ups and sit ups were all timed to simulate the test.  I read the course work and took copious notes in the classroom when I got to boot camp.</p>
<p>In addition to my decision to be excellent I also have a competitive nature that drives me.  I&#8217;m never focused on having another person to lose.  Instead, I&#8217;m always focused on my vision of the win.</p>
<p>In conclusion, I finished first in the fitness and academic testing.  And, I received the top award in my class.</p>
<p>Where have you decided to be excellent?</p>
]]></content:encoded>
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		<title>Are You Showing Up Looking Great?</title>
		<link>http://ashleymahaffey.com/2010/05/are-you-showing-up-looking-great/</link>
		<comments>http://ashleymahaffey.com/2010/05/are-you-showing-up-looking-great/#comments</comments>
		<pubDate>Tue, 18 May 2010 21:42:22 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Wellness]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[champion]]></category>
		<category><![CDATA[denis waitley]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[inner winner]]></category>
		<category><![CDATA[mindset]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=1101</guid>
		<description><![CDATA[I went on a run today before my interview with Denis Waitley.  And, as I was starting my warm up I noticed a pest control guy doing his work in a neighbor&#8217;s yard.  What struck me was that he was wearing a collared shirt and necktie&#8230; fairly smart for a bug guy, right?
I slowed and [...]]]></description>
			<content:encoded><![CDATA[<p>I went on a run today before my interview with <a href="http://waitley.com" target="_blank">Denis Waitley</a>.  And, as I was starting my warm up I noticed a pest control guy doing his work in a neighbor&#8217;s yard.  What struck me was that he was wearing a collared shirt and necktie&#8230; fairly smart for a bug guy, right?</p>
<p>I slowed and asked him, &#8220;Does everyone in your company wear a necktie out in the field?&#8221;</p>
<p>The bug guy replied, &#8220;They&#8217;re supposed to.&#8221;<a href="http://ashleymahaffey.com/wp-content/uploads/2010/05/champion.jpg"><img class="alignleft size-full wp-image-1102" style="border: 2px solid black; margin-left: 7px; margin-right: 7px;" title="champion" src="http://ashleymahaffey.com/wp-content/uploads/2010/05/champion.jpg" alt="" width="116" height="116" /></a></p>
<p>I followed, &#8220;So, why do you wear one?&#8221;</p>
<p>He smiled confidently, &#8220;Because I want to show up looking great!&#8221;</p>
<p>For the rest of my run I thought how powerful it is to show up feeling confident and &#8220;great,&#8221; and that my clients are getting lean, energized and focus for work.</p>
<p>And, if you want to be part of the team you can  join *Free* the <a href="http://skinnyjeanstelesummit.com" target="_blank">Skinny Jeans Telesummit.</a></p>
]]></content:encoded>
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		<title>Your Fitness is a Reflection of Your Greatness</title>
		<link>http://ashleymahaffey.com/2010/04/your-fitness-is-a-reflection-of-your-greatnes/</link>
		<comments>http://ashleymahaffey.com/2010/04/your-fitness-is-a-reflection-of-your-greatnes/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 02:47:40 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[exercise]]></category>
		<category><![CDATA[greatness]]></category>
		<category><![CDATA[lose weight]]></category>
		<category><![CDATA[traveling workout]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=1057</guid>
		<description><![CDATA[Forgive me if you&#8217;ve landed on this expecting me to get you another exercise or nutrition tip.
I&#8217;m wrapping up some copy for an upcoming project and I want you to seek out truths:

Have you considered that you are just under the radar of your breakthrough brilliance?
Have you had that ache that you know there is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ashleymahaffey.com/wp-content/uploads/2010/04/gold-star.jpg"><img class="size-full wp-image-1059 alignright" title="gold star" src="http://ashleymahaffey.com/wp-content/uploads/2010/04/gold-star.jpg" alt="" width="91" height="86" /></a>Forgive me if you&#8217;ve landed on this expecting me to get you another exercise or nutrition tip.</p>
<p>I&#8217;m wrapping up some copy for an upcoming project and I want you to seek out truths:</p>
<ul>
<li>Have you considered that you are just under the radar of your breakthrough brilliance?</li>
<li>Have you had that ache that you know there is amazing energy that you just don&#8217;t have right now&#8230;but you know it&#8217;s there?</li>
<li>Have you sucked your tummy in one time too many this week?</li>
<li>Do you know that you&#8217;ve been called to have a great impact, but you&#8217;re not in the flow completely?</li>
<li>Do wince when you think about your weight gain over the past months, years?</li>
</ul>
<p>Brilliance is at the cellular level.  It&#8217;s not just the outer layer.  You were designed with a specific gift and if you&#8217;re not physically fit and energized then your light is not making the impact that it could.</p>
<p>Hey, this might not be you.  But, you know someone that fits this profile.</p>
<p>Our collective physical fitness is a reflection of our collective GREATNESS.</p>
<p>Don&#8217;t be bummed out if this IS you.  Make a change!  I&#8217;m not suggesting radical.  Just move.  10 minutes of breathless exercise with in the first 90 minutes of your day &#8211; scheduled &#8211; is significant.</p>
<p>People check your ego at the door and get on board.  It&#8217;s not &#8216;all or nothing.&#8217;  It&#8217;s about doing something&#8230;1% more than you did yesterday.</p>
<p>Part of my work is to believe in my clients even before they believe in themselves.  Hey, I might not even know you, but I believe you can move if you <em>commi</em>t to move.  Imagine:</p>
<ul>
<li>Taking Leaps over steps to put off an energy so that your ideal clients recognize your amazing offer.</li>
<li>Breathing deeply and confidently when you walk into a room.</li>
<li>Having <em>your</em> people line up after your presentation because they want what you have.</li>
<li>Never sucking in your tummy again.</li>
</ul>
<p>Don&#8217;t shrink&#8230; Step up to your excellence.</p>
<p>And, bring someone with you.</p>
]]></content:encoded>
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		<title>Revealed: Diet Myth #2</title>
		<link>http://ashleymahaffey.com/2010/03/revealed-diet-myth-2/</link>
		<comments>http://ashleymahaffey.com/2010/03/revealed-diet-myth-2/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 06:55:53 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[dairy free]]></category>
		<category><![CDATA[diet myth]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=974</guid>
		<description><![CDATA[
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]]></content:encoded>
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		<title>The Money and Physical Fitness Factor All Entrepreneurs Need to Know</title>
		<link>http://ashleymahaffey.com/2010/02/the-money-and-physical-fitness-factor-all-entrepreneurs-need-to-know/</link>
		<comments>http://ashleymahaffey.com/2010/02/the-money-and-physical-fitness-factor-all-entrepreneurs-need-to-know/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 21:55:49 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[Wellness]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[traveling workout]]></category>
		<category><![CDATA[virtual personal training]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=839</guid>
		<description><![CDATA[Your physical fitness is not an accessory, but a necessary tool in your outrageously successful business.
Being maximally productive to crank out products and services of tremendous value requires energy, and lots of it!  However, many people choose to invest in the accessories &#8211; website make-over, flashy power point slides, software, another training seminar, a posh outfit, etc [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-thumbnail wp-image-853 alignleft" style="margin-left: 4px; margin-right: 4px; margin-top: 0px; margin-bottom: 0px; border: 2px solid black;" title="fitness-toolbox-1" src="http://ashleymahaffey.com/wp-content/uploads/2010/02/fitness-toolbox-1-150x113.jpg" alt="fitness-toolbox-1" width="150" height="113" />Your physical fitness is <em>not</em> an accessory, but a necessary tool in your outrageously successful business.</p>
<p>Being maximally productive to crank out products and services of tremendous value requires energy, and lots of it!  However, many people choose to invest in the accessories &#8211; website make-over, flashy power point slides, software, another training seminar, a posh outfit, etc &#8211; before considering to invest in their physical fitness.</p>
<p>Hey, clients aren&#8217;t buying your stuff (website, powerpoint slide, elevator speech)&#8230;<em>really</em>.  They are buying what you are able to uniquely serve up that impacts their lives.  How about offering them your best?  Which begs the question:  Are you truly giving from your best position?<span id="more-839"></span></p>
<h3>Leaders Who Are <em>Smashing</em> it!</h3>
<p>I work with many successful speakers and trainers.  They are all passionate about their work and their commitment to physical fitness increases their energy to blow away the competition.</p>
<p>What is clear to me is that after investing in their physical fitness my clients&#8217; specific content doesn&#8217;t change.  They don&#8217;t all of a sudden get more knowledge to pass on to their customers.  However, the energy around delivering their message does increase.</p>
<h3>Cost of Your Handicap</h3>
<p>If you&#8217;re not making time for personal care and creating a holy hour  it is not only hurting your optimal health but your ability to serve your customers and get paid for doing it well.</p>
<p>Holding space for regular exercise will raise your game.  The truth is that if you are educated, disciplined and focused on the goal of being physically fit the end result will be that you look and feel dynamic.</p>
<h3>After the Honeymoon</h3>
<p>After, the courting phase with your fitness wanes and the lusty newness wears off the real challenges set in.  Travel, family and work obligations look more attractive.  But, mastery over your weight, strength and energy are achievable.</p>
<p>I encourage you to get a mentor or buddy to hold you accountable.</p>
<p>And, I&#8217;m in the business of building champions.  What I know for sure is that everyone has a champion inside.  But the champion inside of each one of us requires that we make the choice to step into our big girl shoes each day.</p>
<p>Step up!</p>
]]></content:encoded>
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		<title>Get Your Fitness Boost</title>
		<link>http://ashleymahaffey.com/2010/01/get-your-fitness-boost/</link>
		<comments>http://ashleymahaffey.com/2010/01/get-your-fitness-boost/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 00:18:26 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[Wellness]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[solopreneur]]></category>
		<category><![CDATA[speaker]]></category>
		<category><![CDATA[the fit win]]></category>
		<category><![CDATA[travel workouts]]></category>
		<category><![CDATA[weight loss]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=842</guid>
		<description><![CDATA[SUCCESS for Women magazine asked me to write an article.
I did.
Click here to read it if you&#8217;re ready to step it up with your Big Girl Shoes on!
Best of Energy!
Ashley

]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sfwmag.com/"target='_blank'>SUCCESS for Women</a> magazine asked me to write an article.</p>
<p>I did.</p>
<p><a href="http://www.sfwmag.com/healthier-you/get-your-fitness-boost/" target='_blank'>Click here</a> to read it if you&#8217;re ready to step it up with your Big Girl Shoes on!</p>
<p>Best of Energy!</p>
<p>Ashley</p>
<p><img class="alignleft size-thumbnail wp-image-843" style="border: 2px solid black;" title="Ashley Mahaffey fitness strategy expert" src="http://ashleymahaffey.com/wp-content/uploads/2010/01/small-pink-150x150.jpg" alt="Ashley Mahaffey fitness strategy expert" width="150" height="150" /></p>
]]></content:encoded>
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		<title>Randy Hetrick&#8217;s Biggest Life Lesson</title>
		<link>http://ashleymahaffey.com/2009/12/randy-hetricks-biggest-life-lesson/</link>
		<comments>http://ashleymahaffey.com/2009/12/randy-hetricks-biggest-life-lesson/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 18:52:35 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Life Lessons]]></category>
		<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[randy hetrick]]></category>
		<category><![CDATA[the fit win]]></category>
		<category><![CDATA[todd durkin]]></category>
		<category><![CDATA[TRX]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=818</guid>
		<description><![CDATA[As a member of Todd Durkin&#8217;s Mastermind I got to sit in on his 3 Day Mentorship sessions this weekend.  As usual,   Todd always over delivers and his keynote speakers are always top in the fitness field. 
This weekend&#8217;s keynote speaker was Randy Hetrick founder of the TRX Suspension Trainer and Fitness Anywhere. One of the conference [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_819" class="wp-caption alignleft" style="width: 488px"><img class="size-full wp-image-819    " style="border: black 2px solid;" title="todd-durkin-randy-hetrick" src="http://ashleymahaffey.com/wp-content/uploads/2009/12/todd-durkin-randy-hetrick.jpg" alt="todd-durkin-randy-hetrick" width="478" height="296" /><p class="wp-caption-text">Todd Durkin Mastemind Members in attendance (Left to Right): Julie Wilcox, Deb Vincent, Vito La Fata, Jeanie Callen Barat, Troy Fontana, Trina Gray, Larry Indiviglia, Me, Todd Durkin, Randy Hetrick</p></div>
<p style="text-align: left;">As a member of <a href="http://www.fitnessquest10.com/todd-durkin.php">Todd Durkin&#8217;s </a>Mastermind I got to sit in on his <a href="http://www.fitnessquest10.com/3DayMentorshipDec09.html">3 Day Mentorship</a> sessions this weekend.  As usual,   Todd always over delivers and his keynote speakers are always top in the fitness field. </p>
<p style="text-align: left;">This weekend&#8217;s keynote speaker was Randy Hetrick founder of the <a href="http://www.fitnessanywhere.com/Merchant2/merchant.mvc?Screen=PROD&amp;Product_Code=TRXBHOME">TRX Suspension Trainer</a> and <a href="http://www.fitnessanywhere.com/">Fitness Anywhere</a>. One of the conference attendees asked Randy to share his biggest life lesson from 13 years as a member of the USN SEAL teams. </p>
<p style="text-align: left;">Randy&#8217;s reply, &#8220;Lead from the front.&#8221;  He never asks his team to do something he hasn&#8217;t already done. </p>
<p style="text-align: left;">Randy closed with Fitness Anywhere&#8217;s mission, which is to democratize world fitness by being able to distribute the same exercises that Drew Brees does to everyone. </p>
<p style="text-align: left;">In my experience he is doing this very well.  Drew does the single leg squat suspension and is on a mission to finish strong this year down in New Orleans.  I have brilliant women doing that same exercise in my boot camps. </p>
<p style="text-align: left;">If you get a chance to listen to Randy speak on branding &#8211; I say run!  He has a brilliant business mind. </p>
]]></content:encoded>
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		<title>Your Audible Call to Action</title>
		<link>http://ashleymahaffey.com/2009/10/your-audible-call-to-action/</link>
		<comments>http://ashleymahaffey.com/2009/10/your-audible-call-to-action/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 03:12:57 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[A Measure of Inpiration]]></category>
		<category><![CDATA[Life Lessons]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[the fit win]]></category>
		<category><![CDATA[Troy Fontana]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=750</guid>
		<description><![CDATA[
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]]></content:encoded>
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		<item>
		<title>This Simple Exercise Gets Winning Results</title>
		<link>http://ashleymahaffey.com/2009/10/this-simple-exercise-gets-winning-results/</link>
		<comments>http://ashleymahaffey.com/2009/10/this-simple-exercise-gets-winning-results/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 19:53:09 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[Fitness]]></category>
		<category><![CDATA[get results]]></category>
		<category><![CDATA[travel workouts]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=743</guid>
		<description><![CDATA[
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		<title>12 Minutes to Efficient Fat Burning</title>
		<link>http://ashleymahaffey.com/2009/09/12-minutes-to-efficient-fat-burning/</link>
		<comments>http://ashleymahaffey.com/2009/09/12-minutes-to-efficient-fat-burning/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 15:33:55 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[bike intervals]]></category>
		<category><![CDATA[fat burning]]></category>
		<category><![CDATA[high intensity training]]></category>
		<category><![CDATA[hill running]]></category>
		<category><![CDATA[the fit win]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=732</guid>
		<description><![CDATA[


photo by Marcin Wichary

A lean and fit lifestyle includes proper nutrition and strategic workouts.  There are a lot of conflicting protocols about how to eradicate the visceral fat that leads to the protruding belly and infiltrates vital organs.
The proven, most time efficient way to use cardio to challenge metabolic rate and lead to fat burning is through high intensity training [...]]]></description>
			<content:encoded><![CDATA[<div class="mceTemp">
<dl id="attachment_733" class="wp-caption alignright" style="width: 160px;">
<dt class="wp-caption-dt"><img class="size-thumbnail wp-image-733" title="stair-runner" src="http://ashleymahaffey.com/wp-content/uploads/2009/09/stair-runner-150x150.jpg" alt="photo by Marcin Wichary" width="150" height="150" /></dt>
<dd class="wp-caption-dd">photo by Marcin Wichary</dd>
</dl>
<p>A lean and fit lifestyle includes proper nutrition and strategic workouts.  There are a lot of conflicting protocols about how to eradicate the visceral fat that leads to the protruding belly and infiltrates vital organs.</p></div>
<p>The proven, most time efficient way to use cardio <span id="more-732"></span>to challenge metabolic rate and lead to fat burning is through high intensity training sessions.  The good news is that these sessions are short in duration.  The not so good news is that they aren&#8217;t easy if performed correctly. </p>
<div class="mceTemp">Currently, I&#8217;m training a group and this is their protocol for a fat burning effect:</div>
<p></p>
<div class="mceTemp">After an easy 5 minute warmup perform the following:</div>
<p></p>
<div class="mceTemp">Six sets of -</div>
<div class="mceTemp">   </div>
<p></p>
<div class="mceTemp">   45 seconds work (at a rate that you can <em><span style="color: #888888;">only </span></em>sustain for 45 seconds, which means it&#8217;s tough!)</div>
<p></p>
<div class="mceTemp">   1:15 minute recover (walk or jog slowly)</div>
<p></p>
<div class="mceTemp">For my own training I perform this type of high intensity training about three times per week using hill running or the bike.  I do mix up the interval length depending on my goal (and the song list on my ipod). </div>
<p></p>
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