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	<title> &#187; the fit win</title>
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		<title>Get Your Fitness Boost</title>
		<link>http://ashleymahaffey.com/2010/01/get-your-fitness-boost/</link>
		<comments>http://ashleymahaffey.com/2010/01/get-your-fitness-boost/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 00:18:26 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[Wellness]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[solopreneur]]></category>
		<category><![CDATA[speaker]]></category>
		<category><![CDATA[the fit win]]></category>
		<category><![CDATA[travel workouts]]></category>
		<category><![CDATA[weight loss]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=842</guid>
		<description><![CDATA[SUCCESS for Women magazine asked me to write an article.
I did.
Click here to read it if you&#8217;re ready to step it up with your Big Girl Shoes on!
Best of Energy!
Ashley

]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sfwmag.com/"target='_blank'>SUCCESS for Women</a> magazine asked me to write an article.</p>
<p>I did.</p>
<p><a href="http://www.sfwmag.com/healthier-you/get-your-fitness-boost/" target='_blank'>Click here</a> to read it if you&#8217;re ready to step it up with your Big Girl Shoes on!</p>
<p>Best of Energy!</p>
<p>Ashley</p>
<p><img class="alignleft size-thumbnail wp-image-843" style="border: 2px solid black;" title="Ashley Mahaffey fitness strategy expert" src="http://ashleymahaffey.com/wp-content/uploads/2010/01/small-pink-150x150.jpg" alt="Ashley Mahaffey fitness strategy expert" width="150" height="150" /></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Randy Hetrick&#8217;s Biggest Life Lesson</title>
		<link>http://ashleymahaffey.com/2009/12/randy-hetricks-biggest-life-lesson/</link>
		<comments>http://ashleymahaffey.com/2009/12/randy-hetricks-biggest-life-lesson/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 18:52:35 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Life Lessons]]></category>
		<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[randy hetrick]]></category>
		<category><![CDATA[the fit win]]></category>
		<category><![CDATA[todd durkin]]></category>
		<category><![CDATA[TRX]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=818</guid>
		<description><![CDATA[As a member of Todd Durkin&#8217;s Mastermind I got to sit in on his 3 Day Mentorship sessions this weekend.  As usual,   Todd always over delivers and his keynote speakers are always top in the fitness field. 
This weekend&#8217;s keynote speaker was Randy Hetrick founder of the TRX Suspension Trainer and Fitness Anywhere. One of the conference [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_819" class="wp-caption alignleft" style="width: 488px"><img class="size-full wp-image-819    " style="border: black 2px solid;" title="todd-durkin-randy-hetrick" src="http://ashleymahaffey.com/wp-content/uploads/2009/12/todd-durkin-randy-hetrick.jpg" alt="todd-durkin-randy-hetrick" width="478" height="296" /><p class="wp-caption-text">Todd Durkin Mastemind Members in attendance (Left to Right): Julie Wilcox, Deb Vincent, Vito La Fata, Jeanie Callen Barat, Troy Fontana, Trina Gray, Larry Indiviglia, Me, Todd Durkin, Randy Hetrick</p></div>
<p style="text-align: left;">As a member of <a href="http://www.fitnessquest10.com/todd-durkin.php">Todd Durkin&#8217;s </a>Mastermind I got to sit in on his <a href="http://www.fitnessquest10.com/3DayMentorshipDec09.html">3 Day Mentorship</a> sessions this weekend.  As usual,   Todd always over delivers and his keynote speakers are always top in the fitness field. </p>
<p style="text-align: left;">This weekend&#8217;s keynote speaker was Randy Hetrick founder of the <a href="http://www.fitnessanywhere.com/Merchant2/merchant.mvc?Screen=PROD&amp;Product_Code=TRXBHOME">TRX Suspension Trainer</a> and <a href="http://www.fitnessanywhere.com/">Fitness Anywhere</a>. One of the conference attendees asked Randy to share his biggest life lesson from 13 years as a member of the USN SEAL teams. </p>
<p style="text-align: left;">Randy&#8217;s reply, &#8220;Lead from the front.&#8221;  He never asks his team to do something he hasn&#8217;t already done. </p>
<p style="text-align: left;">Randy closed with Fitness Anywhere&#8217;s mission, which is to democratize world fitness by being able to distribute the same exercises that Drew Brees does to everyone. </p>
<p style="text-align: left;">In my experience he is doing this very well.  Drew does the single leg squat suspension and is on a mission to finish strong this year down in New Orleans.  I have brilliant women doing that same exercise in my boot camps. </p>
<p style="text-align: left;">If you get a chance to listen to Randy speak on branding &#8211; I say run!  He has a brilliant business mind. </p>
]]></content:encoded>
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		</item>
		<item>
		<title>Your Audible Call to Action</title>
		<link>http://ashleymahaffey.com/2009/10/your-audible-call-to-action/</link>
		<comments>http://ashleymahaffey.com/2009/10/your-audible-call-to-action/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 03:12:57 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[A Measure of Inpiration]]></category>
		<category><![CDATA[Life Lessons]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[the fit win]]></category>
		<category><![CDATA[Troy Fontana]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=750</guid>
		<description><![CDATA[
]]></description>
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		</item>
		<item>
		<title>12 Minutes to Efficient Fat Burning</title>
		<link>http://ashleymahaffey.com/2009/09/12-minutes-to-efficient-fat-burning/</link>
		<comments>http://ashleymahaffey.com/2009/09/12-minutes-to-efficient-fat-burning/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 15:33:55 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[bike intervals]]></category>
		<category><![CDATA[fat burning]]></category>
		<category><![CDATA[high intensity training]]></category>
		<category><![CDATA[hill running]]></category>
		<category><![CDATA[the fit win]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=732</guid>
		<description><![CDATA[


photo by Marcin Wichary

A lean and fit lifestyle includes proper nutrition and strategic workouts.  There are a lot of conflicting protocols about how to eradicate the visceral fat that leads to the protruding belly and infiltrates vital organs.
The proven, most time efficient way to use cardio to challenge metabolic rate and lead to fat burning is through high intensity training [...]]]></description>
			<content:encoded><![CDATA[<div class="mceTemp">
<dl id="attachment_733" class="wp-caption alignright" style="width: 160px;">
<dt class="wp-caption-dt"><img class="size-thumbnail wp-image-733" title="stair-runner" src="http://ashleymahaffey.com/wp-content/uploads/2009/09/stair-runner-150x150.jpg" alt="photo by Marcin Wichary" width="150" height="150" /></dt>
<dd class="wp-caption-dd">photo by Marcin Wichary</dd>
</dl>
<p>A lean and fit lifestyle includes proper nutrition and strategic workouts.  There are a lot of conflicting protocols about how to eradicate the visceral fat that leads to the protruding belly and infiltrates vital organs.</p></div>
<p>The proven, most time efficient way to use cardio <span id="more-732"></span>to challenge metabolic rate and lead to fat burning is through high intensity training sessions.  The good news is that these sessions are short in duration.  The not so good news is that they aren&#8217;t easy if performed correctly. </p>
<div class="mceTemp">Currently, I&#8217;m training a group and this is their protocol for a fat burning effect:</div>
<p></p>
<div class="mceTemp">After an easy 5 minute warmup perform the following:</div>
<p></p>
<div class="mceTemp">Six sets of -</div>
<div class="mceTemp">   </div>
<p></p>
<div class="mceTemp">   45 seconds work (at a rate that you can <em><span style="color: #888888;">only </span></em>sustain for 45 seconds, which means it&#8217;s tough!)</div>
<p></p>
<div class="mceTemp">   1:15 minute recover (walk or jog slowly)</div>
<p></p>
<div class="mceTemp">For my own training I perform this type of high intensity training about three times per week using hill running or the bike.  I do mix up the interval length depending on my goal (and the song list on my ipod). </div>
<p></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Hold that Plank!</title>
		<link>http://ashleymahaffey.com/2009/09/hold-that-plank/</link>
		<comments>http://ashleymahaffey.com/2009/09/hold-that-plank/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 20:59:42 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[boot camp]]></category>
		<category><![CDATA[Fitness]]></category>
		<category><![CDATA[lose weight]]></category>
		<category><![CDATA[rancho santa fe]]></category>
		<category><![CDATA[the fit win]]></category>
		<category><![CDATA[transformation]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=714</guid>
		<description><![CDATA[
A quick snippet from boot camp in Rancho Santa Fe, CA
]]></description>
			<content:encoded><![CDATA[<p><object width="445" height="364" data="http://www.youtube.com/v/HatI8eYe6yg&amp;hl=en&amp;fs=1&amp;rel=0&amp;border=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/HatI8eYe6yg&amp;hl=en&amp;fs=1&amp;rel=0&amp;border=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>A quick snippet from boot camp in Rancho Santa Fe, CA</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want to Drop a Size or Two?</title>
		<link>http://ashleymahaffey.com/2009/09/want-to-drop-a-size-or-two/</link>
		<comments>http://ashleymahaffey.com/2009/09/want-to-drop-a-size-or-two/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 14:15:33 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[DVD workouts]]></category>
		<category><![CDATA[the fit win]]></category>
		<category><![CDATA[wieght loss challenge]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=658</guid>
		<description><![CDATA[

Start Date: September 27.

Check Out the Complete Details&#8230;www.thefitwin.com/challenge



Leave a comment regarding &#8220;Why I need this challenge&#8221; and I will reward one person with a gift of $75. off the entire program!
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="437" height="348" id="viddler_d9f85d51"><param name="movie" value="http://www.viddler.com/simple/d9f85d51/" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><embed src="http://www.viddler.com/simple/d9f85d51/" width="437" height="348" type="application/x-shockwave-flash" allowScriptAccess="always" allowFullScreen="true" name="viddler_d9f85d51"></embed></object>
<p></></p>
<p>Start Date: September 27.
</p>
<p>Check Out the Complete Details&#8230;<a href="http://www.thefitwin.com/challenge">www.thefitwin.com/challenge</a>
<p></P>
<p></P>
</p>
<p>Leave a comment regarding &#8220;Why I need this challenge&#8221; and I will reward one person with a gift of $75. off the entire program!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Collaboration</title>
		<link>http://ashleymahaffey.com/2009/08/collaboration/</link>
		<comments>http://ashleymahaffey.com/2009/08/collaboration/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 17:44:43 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Physical Fitness]]></category>
		<category><![CDATA[ashley mahaffey]]></category>
		<category><![CDATA[debbie lichter]]></category>
		<category><![CDATA[fitness entrepreneurs]]></category>
		<category><![CDATA[jeanie callen barat]]></category>
		<category><![CDATA[leslie cordova]]></category>
		<category><![CDATA[lisa berman]]></category>
		<category><![CDATA[michelle weintstein]]></category>
		<category><![CDATA[optimal nutrition inc]]></category>
		<category><![CDATA[susie shina]]></category>
		<category><![CDATA[the fit win]]></category>
		<category><![CDATA[the fitness jeanie]]></category>
		<category><![CDATA[xplosivefitness]]></category>

		<guid isPermaLink="false">http://ashleymahaffey.com/?p=648</guid>
		<description><![CDATA[
On Saturday, I got togther with a bunch of other fitness professional friends of mine and we shot some promo video for our friend, Susie Shina (middle in the gray top) of www.BeFitEnough.com.   The morning was hosted by Michelle Weinstein, President of www.OptimalNutritionInc.com.
All of the women have different fitness businesses.  Some of us are solopreneurs.  Some [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-649 alignnone" title="fitness video shoot" src="http://ashleymahaffey.com/wp-content/uploads/2009/08/susieshina.jpg" alt="fitness video shoot" width="604" height="453" /></p>
<p>On Saturday, I got togther with a bunch of other fitness professional friends of mine and we shot some promo video for our friend, Susie Shina (middle in the gray top) of <a href="http://www.BeFitEnough.com">www.BeFitEnough.com</a>.   The morning was hosted by Michelle Weinstein, President of <a href="http://www.OptimalNutritionInc.com">www.OptimalNutritionInc.com</a>.</p>
<p>All of the women have different fitness businesses.  Some of us are solopreneurs.  Some are facility owners or managers of health clubs.  The one thing that seemed so obvious was the air of collaboration.  We came together with hearts fully aligned to help Susie jam on her new, fab product in the works that will impact the lives of SO many women. </p>
<p>During the fitness video shoot a young woman came out of her townhouse<span id="more-648"></span> to get her mail.  She was cute, fit and had her workout gear on.  Susie said that she was going to wait for the woman to get her mail, but that she was going to ask her if she wanted to join us.  We were all smiles while waiting for the interaction. </p>
<p>After the woman grabbed her mail she said, &#8220;What are you doing?&#8221; with a smile on her face.</p>
<p>&#8220;We&#8217;re shooting some fitness video for an instructional product,&#8221; excitedly replied Susie.</p>
<p>&#8220;Oh, I own an all-women&#8217;s facility,&#8221; piped the woman.  &#8220;Do you all have permission to shoot here?&#8221;  Her tone turned.</p>
<p>&#8220;Yes, we do, &#8221; smiled Susie.  &#8220;Would you like to join us?&#8221;</p>
<p>&#8220;I think that would be a conflict of interest,&#8221; the woman replied. &#8220;And, the neighbors around here like things quiet.  Hey, good luck,&#8221; were her parting words as she turned on her heels.</p>
<p>Needless to say, it never crossed any of our minds that helping another fitness entrepreneur would do anything but build our connections and reach more people in the process&#8230;.but, we have the spirit of collaboration.</p>
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